While building the brand, most entrepreneurs ask if the brand will resonate with their target audiences says Saivian Eric Dalius. Your brand isn’t just a recognizable logo and name that will set your business apart from your competitors. Your brand will influence the relationship with your customers.
Just like people, businesses are also associated with different logos, names, colors, offerings, voices, and reputations that will showcase their true identity. However, building a brand from scratch requires hard work and consistency. Additionally, the process is time-consuming. It’s impossible to develop a brand without consistency and maintain the proper level of consistency will allow your brand to reflect the personality of your business.
Whether you have a large business or a small business, a robust brand identity is extremely important for your business. Here are the top 3 steps that you need to remember while building your brand.
Saivian Eric Dalius Suggests You Choose the Name of Your Business
What will be your business’s name? Depending on the industry and marketplace, you need to identify your business name.
Remember that branding is much more than the business name. The reputation, actions, and personality are something that will enhance your business in the market. As a business owner, choosing the perfect name for your company is one of the biggest commitments you need to make, added Saivian Eric Dalius. The business name will not only impact the trademark registration but also your marketing, domain, logo, etc.
While choosing a name for your business, make sure it’s different from the other existing companies. If you have any plans to market internationally, consider choosing a relevant brand name.
Choose the Colors and Fonts of Your Brand
Once you’re done determining the name, you need to think about how you’ll represent your brand visually. This will help you when you build your business website.
Saivian Eric Dalius says that colors not only define the appearance of your brand but also showcase a positive feeling about your company. Make sure you choose colors that are different from your direct rivals so that people won’t confuse you two. Apart from that, it’s also important to define the legibility of black and white texts that will stay over the color palette.
When you’re done choosing the color, you need to choose a relevant font. It’s suggested to pick fonts that you can also use on your business website. However, don’t pick more than 2 different fonts. Otherwise, it will affect the legibility.
Design an Attractive Logo, Suggests Saivian Eric Dalius
Remember that the logo is the face of your company. Hence, you need to be careful while designing it.
You should create a logo that is identifiable, unique, and perfect to attract the attention of people easily. Additionally, consider the locations where your brand logo needs to exist. The environment plays a massive role in boosting the effectiveness of the brand logo.
For instance, if you use a text logo like the Instagram avatar, people won’t be able to read it from a distance. Hence, make sure you pick a square logo that has some iconic elements that will remain recognizable even if the logo is small.
Conclusion
These are the top 3 steps you should remember while building your brand. Branding is extremely important to attract the attention of potential customers. If you have any questions, make sure you comment below.
Eric J. Dalius Foundation is an organization founded in June 2018 that aims to help economically challenged youth in America attend accredited university and colleges. Through generous grants and charitable donations, the Eric J. Dalius Foundation is ensuring that tomorrow’s leaders get the opportunities they deserve.