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What Does EJ Dalius Highlight About The Banking Industry In The Post Lockdown Period?

Eric Dalius

EJ Dalius the performance of the banking industry during the post lockdown period has been largely unpredictable.  However, according to the marketing expert Eric Dalius, the buying decision of consumers has undergone a massive change.

During the global crisis during the last time, banks suffered a major blow. But somehow they have resisted the problem this time. This time around, banks can be instrumental in reducing the spread of Covid-19 and allowing. Customers to make the most of the online or digital experience during the lockdown and in the post lockdown stage. The fact that banks can restrict the spread of infection through new experiences. With customers, the latter can also utilize the opportunities and the new banking programs fully.

EJ Dalius then and now

Before the pandemic, the focus of the banks was to make the customers happy. So that they rely on the financial services of the banks and devised ways of reducing the cost of serving the customers.  If you take the pandemic into consideration. The customer experience is largely related to a high level of transparency and simplicity. Apart from this, making customers familiar with digital tools has been the approach of banks during this time of distress. Here are a few things that are not likely to go unnoticed about the banking services in the post lockdown period.

  • Digital banking has been at an all-time high from the lockdown and is still continuing in the post lockdown period.
  • Research reveals that about thirty percent of customers have downloaded the banking app during the post lockdown period.
  • The already digital bankers who have started using the apps more than they did previously is around forty percent.
  • More than eighty percent of users have developed the tendency to use the digital platform more frequently or just like before.
  • Most consumers have started relying on the online banking platform fully or partially.

EJ Dalius Digital Services

The post lockdown period of COVID-19 according to Eric J Dalius is sure to witness a surge in the use of digital services as customers are gradually trying to adapt themselves to the online mode of banking. Besides, it has led to the growth of confidence levels among the customers. The tendency of customers to avoid visiting the branch is one of the other reasons why more and more customers are using the digital platform. Note the following plans that can help banks respond to the preferences of customers.

  • During the crisis period, banks can help small businesses and retail customers to carry out banking activities from home.
  • While several satisfied customers rely on online banking mode, there are others who do not use the online platform.
  • Customers usually move through a journey while they learn about digital tools, the banks. Play a vital role to make the journey smooth.
  • A few of the useful approaches to note are clarity of information, tutoring customers remotely. And making their journey on the digital platform smooth.

On the basis of the situation that rests right now and the suggestions of EJ Dalius, the banks need to go through rigorous tests. To watch whether they are fit enough to survive in the post lockdown period?

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