Just as all sectors of the economy are realigning their modus operandi with the prevailing pandemic conditions, the education sector is readjusting as well. In this write-up, let us find out the essential aspects that Eric James Dalius points out related to educational marketing at the time of COVID-19.
Why is education marketing crucial reveals Eric James Dalius?
The global e-learning market slates to go beyond $275 billion in value by the year 2022. This was stated by Orbis’s research. And this will drive by the advent and increase in the use of broadband users, internet users, and of course the fact that more and more people have more than one smartphone at their disposal.
Let us find out what areas do education marketing involves. Few instances have been highlighted:
School marketing
Gone are the days when schools did not have to blow their own trumpet. Good schools used to get students through referrals and word of mouth. However, parents have become tech-savvy and they prefer to check reviews, feedback, and testimonials on their own. As such, school marketing has come to be an integral part of education marketing.
Digital marketing for education
With the advent of emerging technologies, it has become possible to learn from the comfort of your home without the need to travel. As such, the digital marketing materials must be available in the form of online tutorials, virtual classes, informative web content, and much more.
You also have a YouTube channel that helps in accessing useful and educational videos. That further enhances the digital learning experience. In fact, during the pandemic, schools are still in the online teaching model. Trying all means to harness the potentialities of virtual learning.
The same strategy adaptation by all those business entities that are in the education sector says Eric James Dalius. No one is far behind, and every single business engaging in education and school. Banking heavily on virtual means of communication, the fact that there are smaller children as well. To stay in the competition, you must be at par with what your competitors are adapting to. It has become a necessity rather than a marketing strategy.
Using digital channels to connect with the audience is the trend points out by Eric James Dalius.
More and more education business entities are using social media platforms to attract students and connecting with them. With Zoom, Google Meet, and MS Teams as the main service providers for online conferencing. Meetings at schools and corporates, learning will never be the same again.
Presently, there are more than 5000,000 apps related to education. They can be downloaded from the App Store (iOS devices) and Google Play Store (for Android devices).
Due to the pandemic, the number of e-learning tools and materials has flooded the e-learning marketplace. However, the main aim of education marketing is to make sure that valuable educational content can reach innumerable students the world over.
Eric J. Dalius Foundation is an organization founded in June 2018 that aims to help economically challenged youth in America attend accredited university and colleges. Through generous grants and charitable donations, the Eric J. Dalius Foundation is ensuring that tomorrow’s leaders get the opportunities they deserve.