Approximately 68% of people aged 12 or above listen to music every day. This fact, along with the emergence of new artists and genres, shows that the music business is a booming one. And this industry is not only for musicians looking for chart success, but virtually for anyone who is passionate about music and wishes to materialize that passion.
The tremendous popularity of the music industry makes this the best time to start your own music blog. A music blog allows you to promote your work, interact with fans and followers, establish a presence, and connect with other musicians and industry people.
If you are ready to begin your music blog but are unsure about where to start, the tips discussed in this article may prove helpful.
Tips for Creating a Music Blog
1) Find your Niche
The very first step in this process is finding your music niche. Focus on the topics you wish to write about, and think about how you will make your blog stand out from the thousands of others already out there.
Are there any niches you love or have experience with? It is important to remember that you will not be able to offer something for everyone, and thus you should avoid spreading yourself too thin across multiple genres and content styles.
Instead, identify a few areas where you think you can offer the most value to your readers and followers.
2) Pick a Blogging Platform
Another important decision to make is with respect to your blogging platform.
There are plenty of platforms that allow you to build your website and create a blog. WordPress, Wix, Weebly, and Squarespace are a few examples of good blogging sites. Not only are these platforms easy to understand and use, but they also offer plenty of room for template customization.
Most major blogging platforms have excellent customer support service should you need some answers or run into an unexpected hurdle. They also tend to have fixed pricing plans, which makes it easier for you to anticipate your blog costs.
3) Plan Your Content
As far as your blog posts are concerned, it is always better to plan them ahead of time. Create a blog content strategy while factoring elements like SEO and target keywords, along with any key dates or events that you can leverage.
Conduct some audience research to gauge the kind of content your target market is likely to enjoy. This will help you create the right content for the right people.
Planning and creating your content ahead of time helps keep your blog fresh, and your audience engaged.
4) Promote Your Blog
Your blog isn’t really ‘out there’ until people know it is out there.
You might be nervous about telling people about your blog, but it is a crucial step to growing an audience. Blog promotion is vital for ensuring that your content reaches and is read by the right people.
You can promote your blog through:
Identify the social media platforms where your audience is most active, and create your music blog profiles on all of these.
Next, make sure to share every blog post on your social media accounts/profiles to highlight any new content that your audience may not have checked out yet. It is also okay to share your older posts, especially if there has been a significant recent increase in your social media followers.
Follow and engage with other similar accounts to become part of the online music community and attract new readers.
SEO (Search Engine Optimization) involves optimizing your website in a way that it ranks high in Google’s search results. SEO is crucial if you want people to find your blog.
Research your target keywords, and make sure your website and content is optimized for those.
After you have an established reader base, you can use email marketing to stay in touch with it.
Include a subscribe form to your website so that if a reader enjoys your blog posts, they can sign up for your daily/weekly/monthly newsletters.
Starting a music blog can be daunting, but that is no reason to throw in the towel before you have even begun.
We hope that the tips discussed in this guide will serve as a useful reference point and help you create an engaging and valuable music blog with a large and passionate readership.
Summary: This blog offers insight into how you can promote your music and engage with your fans via blogging.
Eric Dalius is The Executive Chairman of MuzicSwipe, a music and content discovery platform designed to maximize artist discovery and optimize fan relationships. He also hosts the weekly podcast “FULLSPEED,” showcasing conversations with trailblazing entrepreneurs from various fields. Through the “Eric Dalius Foundation,” Eric has created four scholarships for US students. Connect with Eric on Twitter, Facebook, LinkedIn, Instagram, and Entrepreneur.com.